{"id":19672,"date":"2014-11-11T16:25:43","date_gmt":"2014-11-11T16:25:43","guid":{"rendered":"http:\/\/punjabpost.in\/welcome\/?p=19672"},"modified":"2014-11-11T16:36:06","modified_gmt":"2014-11-11T16:36:06","slug":"future-trends-in-marketing","status":"publish","type":"post","link":"https:\/\/punjabpost.in\/welcome\/19672","title":{"rendered":"Future Trends in Marketing"},"content":{"rendered":"

(New Zealand Professor Elaborates at CKDIMT)<\/span><\/p>\n

\"CKD<\/p>\n

\"CKD<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0 A Special Report by<\/span>
\nS. Paramjit Singh Makkar (Head Placements, CKDIMT)<\/span><\/p>\n

CKD Institute of Management and Technology (CKDIMT) organized an interactive seminar on \u201cFuture Trends in Marketing\u201d. The seminar was conducted by renowned marketing expert Dr. Gurvinder Shergill, a Senior Prof. from Massey University, New Zealand who shared his ideas and experiences with the students on this topical and emerging theme.
\nDr. Shergill discussed changing market trends and also took up pertinent issues such as how consumers think and behave; how they react to the various media profiles and campaigns; and where they search for information on the products and services.
\nLiving in the globalised world and the internet age, India could not live isolated and ignore new trends in the marketing sector, he said. The country, in his opinion, has a lot to learn before it can compete globally. \u201cTake customer servicing. It is struggling to meet the global standards. Customer is far from being the king and the concept of product and quality has a long way to travel,\u201d he observed.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Prof. Shergill suggested strategies, which companies should d<\/p>\n

evelop and highlight to best meet consumers\u2019 expectations. Besides, he also brought out the role of market research, internet, digital and social media while elaborating on future trends in marketing of products and services by companies.
\nOn where the Punjab marketing sector was heading, the expert said, it was an area of concern. \u201cPunjab yet has not even much developed industrial manufacturing and agro- processing, so saving its economy will require urgent attention from the government as well as the policy makers,\u201d said the Kiwi expert.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Earlier, Dr. Shergill was welcomed by President CKD, S. Charnjit Singh Chadha; Member-in-Charge, Dr Baljinder Singh and Principal, Dr. H.S. Sandhu. In his presidential remarks, S. Charanjit Singh Chadha appreciated the efforts of Dr. Baljinder Singh and Dr. Sandhu for organizing such kind of academic initiatives for the stude<\/p>\n

nts. He added that students would surely get benefit of Dr. Shergill\u2019s experience and knowledge to be successful in their professional life. Prof. Ramandeep Kaur and other faculty members were also present on this occasion.<\/p>\n

\"Paranjit<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 S. Paramjit Singh Makkar<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

(New Zealand Professor Elaborates at CKDIMT) \u00a0\u00a0\u00a0\u00a0\u00a0 A Special Report by S. Paramjit Singh Makkar (Head Placements, CKDIMT) CKD Institute of Management and Technology (CKDIMT) organized an interactive seminar on \u201cFuture Trends in Marketing\u201d. The seminar was conducted by renowned marketing expert Dr. Gurvinder Shergill, a Senior Prof. from Massey University, New Zealand who shared …<\/p>\n","protected":false},"author":1,"featured_media":19676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[26,11],"tags":[],"class_list":["post-19672","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-articles","category-english"],"yoast_head":"\nFuture Trends in Marketing | Punjab Post<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/punjabpost.in\/welcome\/19672\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Future Trends in Marketing | Punjab Post\" \/>\n<meta property=\"og:description\" content=\"(New Zealand Professor Elaborates at CKDIMT) \u00a0\u00a0\u00a0\u00a0\u00a0 A Special Report by S. Paramjit Singh Makkar (Head Placements, CKDIMT) CKD Institute of Management and Technology (CKDIMT) organized an interactive seminar on \u201cFuture Trends in Marketing\u201d. 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