New Zealand Professor gave seminar at CKDIMT

Amritsar, Nov. 4 ( Manjit Kaur) – CKD Institute of Management and Technology (CKDIMT) organized an interactive seminar on “Future Trends in Marketing”. The seminar was conducted by renowned marketing expert and Senior Prof. Dr. Gurvinder Shergill of Massey University, New Zealand who shared his ideas and experiences with the students on this topical and emerging theme.

           Dr. Shergill discussed changing marketing trends and also took up pertinent issues like: how consumers think and behave; how they react to the various media profiles and campaign; where they search for information on the products and services. He also suggested the strategies which companies should develop and highlight to best meet consumers’ expectations. Besides, Professor Shergill also brought out the role of market research, internet, digital and social media etc while elaborating on future trends in marketing of products and services by the companies.

            Earlier, Dr. Shergill was welcomed by President CKD, S. Charnjit Singh Chadha; Member-in-Charge, Dr. Baljinder Singh and Principal, Dr. H.S. Sandhu. S. Charanjit Singh Chadha appreciated the efforts of Dr. Baljinder Singh and Dr. Sandhu to take such kind of academic initiatives for the students. He added that students would surely get benefit of Dr. Shergill’s experience and knowledge to be successful in their professional life. Paramjit Singh Makkar (Head placements), Prof. Ramandeep Kaur and other faculty members were also present on this occasion.